Last updated: 10/09/2026
Looped is operated by James Binks, trading as Looped ("Looped", "we", "us", "our"). Looped is a B2B lead generation platform available at leads.looped.ltd.
We are the data controller for the personal data described in this policy. If you have any questions, contact us at james@looped.ltd.
This policy explains how we collect, use, and protect personal data in two distinct situations:
We treat these two categories differently throughout this policy, because the way we collect the data, and the legal basis for processing it, is different for each.
When you create a Looped account and use our service, we collect:
Looped's core function is helping our customers find and verify contact details for business decision-makers. When a customer runs a search, we build and store records containing:
About the company: name, website, domain, industry classification, location, company size, phone number, general email address.
About individual people at that company: full name, job title, seniority level, business email address, phone or mobile number, LinkedIn profile URL, a verification/confidence status for each field, and whether the record has been flagged "Do Not Contact."
We keep a record of which source supplied each individual field, so we always know where a piece of data came from.
We do not collect this data directly from the individuals concerned. Instead, we compile it from a combination of:
We do not fabricate, guess, or pattern-generate any contact detail. If genuine data cannot be found for a field, we say so rather than inventing a plausible-looking value.
Because individuals in our leads database have not given us their data directly and have not consented to being included, we rely on legitimate interests (UK GDPR / EU GDPR Article 6(1)(f)) as our legal basis. We consider this appropriate because:
UK and EU GDPR (Article 14) generally require that, when we obtain personal data indirectly rather than from the individual, we provide that individual with certain information about the processing. The law recognises an exemption where doing so would involve disproportionate effort (Article 14(5)(b)), which applies here given the volume and nature of business contact records we process. Where this exemption applies, we are instead required to take appropriate measures to protect the individual's interests, including making this information publicly available. This Privacy Policy, and the removal request process described in Section 8, are how we meet that requirement.
We use customer data to operate your account, process billing, provide customer support, and improve the service.
We use lead data to power the core product: letting our customers search for, view, and export business contacts that match criteria they specify.
We do not sell personal data to third parties. We do not use lead data for our own marketing purposes.
We share data with the following categories of processor, strictly to operate the service:
| Who | What we share | Why |
|---|---|---|
| Apollo.io | Company name, domain, contact name | To obtain verified contact details |
| Google (Maps/Places, OAuth) | Company name and location, or your Google profile if you sign in that way | Location data lookup; sign-in |
| OpenAI | Search criteria, company names | To power search and enrichment features |
| Stripe | Your email, user ID, plan details | Payment processing and subscription management |
| SendGrid | Recipient email, name, and transactional content | Sending account emails (verification, password reset) |
| Government company registries (see Section 4) | Company identifiers | To retrieve official company data |
We do not use any analytics, advertising, or tracking services. We have checked our codebase thoroughly and confirm there are no third-party analytics or tracking scripts (such as Google Analytics, Meta Pixel, or similar tools) anywhere on our platform.
Several of the processors listed above, including Apollo.io, OpenAI, Google, and SendGrid, are based in, or process data in, the United States. Where we transfer personal data outside the UK or EU, we rely on appropriate safeguards recognised under UK and EU data protection law, such as Standard Contractual Clauses, to the extent applicable to each processor.
You can view and update most of your account details directly within the app. You can permanently delete your account, and all associated data, at any time from Settings. This action is immediate and cannot be undone.
You have the right to ask us what data we hold about you, and to ask us to correct or delete it. You can submit a request at any time at:
leads.looped.ltd/pages/data-removal-request.html
Requests submitted through this page are reviewed by our team individually. This is a manual process, not an instant deletion, and we aim to respond within 30 days, in line with our obligations under UK and EU GDPR.
Depending on your location, you may have the right to:
To exercise any of these rights, contact us at james@looped.ltd, or use the removal request page above if your request relates to lead data.
We retain customer account data for as long as your account remains active. We retain lead data for as long as it remains part of an active campaign. If you delete a campaign, its associated company and contact records are deleted along with it. We do not currently apply an automatic time-based deletion schedule beyond this. Data persists until you delete it, your account is deleted, or we act on a data removal request.
We take reasonable technical and organisational measures to protect personal data, including hashing passwords, using secure session cookies, and restricting access to data on a need-to-know basis. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Looped uses only one cookie, which is strictly necessary to keep you logged in. See our Cookie Policy for full detail.
Looped is not intended for use by anyone under the age of 18, and we do not knowingly collect data from children.
We may update this policy from time to time. If we make material changes, we will update the "last updated" date above.
james@looped.ltd
Correspondence address: [to be confirmed]